Snacks are on their way to becoming simpler, healthier, and less wasteful. For its second annual report, That’s It. surveyed 175 registered dietitians (RD) and 1,000 U.S. consumers to determine the top three snacking trends for the year ahead:
- More fruits and vegetables: With only one in 10 Americans getting their daily serving of fruit and the average household wasting $1,600 worth of food a year, there’s an opportunity for brands to provide shelf-stable snacks that boost fruit and vegetable consumption. The majority of surveyed RDs (94%) and 64% of consumers cited eating more fruits and vegetables as a top snacking trend.
- Less added sugars and sugar alcohols: Though the American Heart Association recommends consuming less than 25g of added sugars a day, the average American consumes 71g a day. But reducing sugar intake may prove difficult, as more than seven in 10 packaged foods in the U.S. contain added sugars. According to 70% of RDs and 46% of consumers, sugar reduction is a primary trend in snacking.
- Fewer ultra-processed snacks: The last top snacking trend on the list, named by 45% of RDs and 23% of consumers, is limiting consumption of ultra-processed snacks. Growing awareness of chemicals and additives, often found in ultra-processed foods, will likely drive demand for simple, transparent ingredient lists.
See the full infographic for more snacking insights.
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