JBS Showcases Premium Portfolio at World’s Largest Food Fair

Spanning 400m², the JBS stand will showcase global brands including Friboi and Seara at Anuga 2023

JBS, one of the world’s largest food companies, will fly the flag at Anuga 2023, the top global food trade show taking place in Cologne, Germany. The company will roll out its leading brands, highlighting its premium, innovative and multi-protein portfolio.

JBS’ participation aims to strengthen partner relationships and develop new commercial links. The company will spotlight its Friboi and Seara brands and showcase its extensive global portfolio of value added and convenience products.

Friboi, a leading beef exporter and the world’s most sold Brazilian beef brand, will present a new look for one of its premium lines, 1953 Friboi, which consists of select cuts from the best European breeds. The brand serves consumers with discerning palates, delivering an excellent, quality product – the result of precision technology and high standard protocols that guarantee beef with more marbling, tenderness and succulence.

Meeting consumer demand for flavor, quality and greater convenience, Seara will introduce its new, diversified chicken product lines in addition to classic premium coated chunks, mini fillets and fillets. Standouts include the recently launched range of Karaage chicken, chicken wings which come in plain roasted, hot and spicy and BBQ flavour, as well as dippers, an innovative breaded chicken finger food format ideal for sharing with friends. All prioritize taste, quick preparation and are palm oil-free.

With a total trade show space of 300,000m² and over 7,800 exhibitors expected from 118 countries, Anuga 2023 is also an opportunity to introduce existing and new partners to JBS’ extensive portfolio of global brands including Swift, Pilgrims, Moy Park, Rigamonti, Canadian Diamond Beef, Great Southern and Aberdeen Black.

About JBS

JBS is one of the world’s largest food companies. With a global platform diversified by type of products (poultry, pork, beef and lamb, as well as plant-based protein), the Company has over 260,000 team members in production units and offices on all continents, in countries like Brazil, the United States, Canada, the United Kingdom, Australia, and China, among others. In Brazil, JBS is one of the country’s largest employers, with 151,000 employees. Worldwide, JBS offers an extensive portfolio of brands recognized for excellence and innovation: Swift, Pilgrim’s Pride, Seara, Moy Park, Friboi, Primo, and Just Bare, among many others, which find their way every day onto the tables of consumers in 190 countries. The Company is investing in correlated businesses like leather, biodiesel, collagen, personal hygiene and cleaning, natural wrapping, solid waste management solutions, recycling, metallic packaging and transport, with emphasis on the circular economy. JBS conducts its operations prioritizing the high quality and safety of its food products, and it adheres to best sustainability and animal welfare practices throughout its value chain with the aim of feeding people around the world in an increasingly sustainable manner.