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How McDonald’s has kept Europeans hooked by fusing an American fast-food staple with local delicacies

December 27, 2024
in Business
Reading Time: 1 min read
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How McDonald’s has kept Europeans hooked by fusing an American fast-food staple with local delicacies
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How McDonald’s has kept Europeans hooked by fusing an American fast-food staple with local delicacies
Given its place in U.S. culture, McDonald’s European success might surprise some. But it’s a product of the giant’s deliberately curated local menus. Read More
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