New Food and Beverage Product Launches, February 10 – 14

From energy waffles to prebiotic sodas, here’s a look at what’s new in food and beverage products this week.

Honey Stinger: Peanut Butter Energy Waffles

Honey Stinger announced the launch of its new Peanut Butter Energy Waffles.

• Details: Available in Peanut Butter, Peanut Butter Chocolate, and Peanut Butter Strawberry varieties, Peanut Butter Energy Waffles feature organic peanut butter and an organic honey-infused filling. All three flavors are USDA certified organic and nutritionist approved for sport.
• Availability: Peanut Butter Energy Waffles can be purchased in singles and packs of six, 12, and 16 from Honey Stinger’s online store and on Amazon. The new products will roll to nationwide retailers over the next few months.

Perfect Snacks: Chocolate Mrazberry Perfect Bar

In partnership with musician and philanthropist Jason Mraz, Perfect Snacks® is adding a limited-edition Chocolate Mrazberry to its Original Refrigerated Protein Bar™ line.

• Details: Combining raspberry, strawberry, and blueberry with a base of freshly-ground peanut butter, cashew butter, and cocoa, Chocolate Mrazberry offers 8 grams of whole food protein and 20+ superfoods. Purchases support the Jason Mraz Foundation.
• Availability: Available in an 8-pack for $29 for a limited time at ChocolateMrazberry.com.

Health-Ade: New SunSip Flavors

Health-Ade is bringing two new flavors to its prebiotic soda line, SunSip: Dr. Bubbles and Cream Soda.

• Details: Dr. Bubbles, a reimagining of Doctor sodas with a unique blend of sweet fruit, and Cream Soda, a creamy vanilla beverage with delicate caramelized notes, both offer nostalgia flavors without the artificial ingredients and excess sugar. They’re naturally sweetened with fruit juice, monk fruit, and organic cane sugar, with each 11.5-ounce can containing just 6 grams of sugar or less and 40 calories or less. The sodas also include prebiotics, vitamins C, B6, and B12, and minerals zinc and selenium.
• Availability: The new flavors will be available for purchase on SunSip’s website and exclusively at Whole Foods stores nationwide for $2.49 per can, with roll out to additional retailers coming later.

Bartesian and Mezcalum: Mezcalita Capsule Collection

Mezcalum teamed up with premium cocktail maker Bartesian to introduce the Mezcalita.

• Details: The limited-edition Mezcalita capsule brings the essence of Tulum to the Bartesian cocktail maker, featuring the “bright tang of fresh orange and lime juices with flavors of smoky mezcal, a hint of campfire wood, and a touch of sweetness.”
• Availability: For a limited time, capsules are available on Bartesian’s website in packs of eight for $24.96.