If you thought we were , the hunger for memory and GPUs is making many companies reassess their priorities. YouTube channel Hardware Unboxed discovered ASUS has stopped producing the RTX 5070 Ti and 5060 Ti 16GB due to the ongoing memory crunch. Both GPUs are 16GB models, making them more expensive to manufacture in the current climate.
“Demand for GeForce RTX GPUs is strong, and memory supply is constrained. We continue to ship all GeForce SKUs and are working closely with our suppliers to maximize memory availability,” an NVIDIA spokesperson told Engadget.
At CES 2026, we saw PCs and computing in the next 12 months will have higher prices and more limited availability for consumers. At the end of 2025, RAM prices skyrocketed, driven by demand from AI data centers. That’s not stopping anytime soon.
— Mat Smith
The other big stories (and deals) this morning
In the fight against AI.
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Matthew McConaughey filed trademark applications to prevent AI companies from using his likeness without permission, and the US Patent and Trademark Office has approved eight so far.
Trademarks were for video and audio clips featuring the actor staring, smiling and talking. One was for an audio recording of him saying “alright, alright, alright,” his catchphrase from the movie Dazed and Confused. Under the law, it’s already prohibited for companies to steal someone’s likeness to sell products. However, given the vague rules governing the use of someone’s likeness, McConaughey is taking a proactive approach. McConaughey himself is an investor in ElevenLabs and has partnered with the AI startup to create a Spanish version of his newsletter. Está bien, está bien, está bien.
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Addiction! Radiation poisoning! Skeletal law enforcement?
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The second season of Amazon’s excellent Fallout show is currently streaming, but the company is already looking to generate more revenue from its license to the well-regarded game series. Prime Video has greenlit an unscripted reality show titled Fallout Shelter. It will be a 10-episode run with Studio Lambert, the team behind reality projects including Squid Game: The Challenge and The Traitors.
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But image generation isn’t going anywhere.
Following numerous complaints and several state and national investigations, X is revising its policies on Grok’s image-editing capabilities. New safeguards will place Grok’s image-generating features behind X’s subscription offering, and it will geoblock all users’ ability to generate images of real people in… well, less clothing, in regions where it’s illegal.
California Attorney General Rob Bonta cited one analysis that found “more than half of the 20,000 images generated by xAI between Christmas and New Year depicted people in minimal clothing.” That’s been the primary use?
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