AAK USA Appoints Joe Campbell as Vice President, Go To Market

(July 25, 2024) Edison, NJ – AAK, one of the world’s leading manufacturers of value-adding specialty vegetable fats and oils, recently announced Joe Campbell has been named Vice President, Go to Market for AAK USA, Inc. In this role, Campbell is tasked with leading efforts to increase market share and build a greater brand recognition of AAK in the US and Canada.

“We’re thrilled to share Joe Campbell has accepted a permanent full-time position as VP, Go to Market for AAK USA,” said Octavio Díaz de León Carrillo, President of AAK USA, Inc. and Vice President AAK AB. “Joe has held this role on an interim basis since January, bringing a wealth of successful experience, from establishing commercial organizations, facilitating product development, leading the start-up of new businesses and more. AAK is already benefiting from Joe’s experience and leadership as our team drives growth, profitability and new opportunities in the US and Canada.”

As Vice President, Go to Market, Campbell will establish short-term and long-term commercial goals that align with broader US and global strategies to drive growth and enhance the organization’s go-to-market proposition. He will also oversee customer innovation efforts and customer relationship management. As a member of the AAK USA leadership team, he will participate in broader strategic planning and decision-making efforts to define the organization’s overall vision as well as long-term business goals.

Joe Campbell brings a wealth of leadership and proven sales success from organizations such as Unilever, Puratos and Master Martini. Prior to this appointment, Campbell worked alongside the AAK team on an interim basis. With vast leadership experience and understanding of marketplace intelligence, he will be a change agent driving strategic growth as he works with the AAK team to enhance the organization’s go-to-market proposition. Joe Campbell earned both a Bachelor of Science and Master of Science in Food Marketing from Saint Joseph’s University.

AAK’s fat and oil solutions Make Better Happen™ by bringing together the best in sourcing and technology with world-class innovation and expertise.  Find out more by visiting www.betterwithaak.com.

We are AAK – The Co-Development Company.

About AAK
Everything AAK does is about Making Better Happen™. We specialize in plant-based oils that are the value-adding ingredients in many of the products people love to consume. We make these products better tasting, healthier, and more sustainable. At the heart of AAK’s offer is Customer Co-Development, combining our desire to understand what better means for each customer, with the unique flexibility of our production assets, and a deep knowledge of many products and industries, including Chocolate & Confectionery, Bakery, Dairy, Plant-based Foods, Special Nutrition, Foodservice and Personal Care. Our 4,100 employees support our close collaboration with customers through 25 regional sales offices, 16 dedicated Customer Innovation Centers, and with the support of more than 20 production facilities. Listed on Nasdaq Stockholm and with our headquarters in Malmö, Sweden, AAK has been Making Better Happen for 150 years.