Bang & Olufsen just announced a new luxury speaker that costs a pretty penny. The Beosound Premiere is a soundbar made from aluminum that’s priced at $5,800.
It’s visually striking, with the company referring to the soundbar as a “piece of art.” The aluminum chassis looks to be seamless, with a gorgeous matte satin finish. The up-firing tweeter has been placed directly in the center to draw the eye and there are plenty of lights placed throughout. There are lots of little details here, including 1,925 bespoke perforations to pay tribute to the company’s founding year.
“This is not merely a product; it is a curated experience,” the company wrote. “Beosound Premiere redefines the category.”
As for sound, there are ten custom-engineered drivers that assist with spatial audio by firing upwards. This allows “sound to unfold around the listener from all angles” and “enhances clarity in dialogue and delivers deep, powerful bass.” It integrates with Dolby Atmos 7.1.4 and can be paired with additional Bang & Olufsen speakers via the company’s proprietary Beolink Surround technology.
The soundbar also features a new patent-pending technology called Wide Stage. This uses a custom-designed algorithm to create the illusion of having additional speakers, making the “soundstage wider and taller than it is.” All of this stuff combines for an immersive listening experience.
There’s also some kind of special integration with LG OLED C and G series TVs, but the company didn’t get into what that entails. We reached out to Bang & Olufsen for clarification. It’s worth noting that the soundbar can work with any TV or audio source.
Bang & Olufsen
The Beosound Premiere is available in a trio of colorways, with the natural aluminum model releasing first in December. The gold one comes out in February, followed by a black soundbar in March. All models ship with a stand that enables both wall-mounting and tabletop placement. Again, the Premiere costs $5,800.
That high-end sticker price has become a hallmark of Bang & Olufsen. The company recently announced and a marble-adjacent speaker that’s so expensive .
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