After the Kansas City Chiefs secured their spot in the 2024 Super Bowl — which tight end Travis Kelce celebrated by planting a now-viral kiss on his girlfriend Taylor Swift — even former Republican presidential candidate Vivek Ramaswamy had to weigh in.
Ramaswamy — who dropped out of the presidential race in favor of endorsing Donald Trump — predicted that the upcoming Super Bowl between the Chiefs and San Francisco 49ers would be rigged for the former to set the stage for Swift’s endorsement of President Joe Biden come November.
“I wonder who’s going to win the Super Bowl next month. And I wonder if there’s a major presidential endorsement coming from an artificially culturally propped-up couple this fall,” Ramaswamy posted to X in response to a theory by alt-right media personality Jack Posobiec.
“Thinking about when Taylor Swift called out the Soros family in 2019 for buying the rights to her music and then how she came out a super liberal in 2020,” wrote Posobiec, whose widely known for spearheading a bizarre conspiracy theory called “Pizzagate,” which claimed Hillary Clinton was behind a child sex ring.
“Just some wild speculation over here; let’s see how it ages over the next eight months,” Ramaswamy added in a post that was earlier reported on by Mediaiate.
It’s unclear whether Swift is planning to endorse Biden for a second term, though the President’s camp has expressed interest in getting the global pop star involved in their campaign.
California Gov. Gavin Newsom, a top Biden surrogate, “all but begged” Swift to throw her support behind the commander-in-chief, The New York Times reported.
“Taylor Swift stands tall and unique,” Newsom told reporters after a Republican primary debate in September.
“What she was able to accomplish just in getting young people activated to consider that they have a voice and that they should have a choice in the next election, I think, is profoundly powerful,” he added, per NY Times.
Buzz around Swift endorsing Biden has gotten so intense that Biden’s campaign team urged applicants for an open social media position not to describe their strategy to recruit Swift, who has more than 279 million followers on Instagram.
The campaign had gotten enough suggestions already about the so-called “Taylor Swift strategy” — some of which included sending Biden to a stop on Swift’s blockbuster “Eras Tour” concert, according to NY Times.
Swift’s publicist, Tree Paine, did not immediately respond to The Post’s request for comment.
Swift’s support would surely add a lot of value, as it did for the NFL.
Swift alone has created a “brand value” of $331.5 million for the Chiefs and the NFL, Front Office Sports recently reported, citing data from Apex Marketing Group.
This figure accounted for print, digital, radio, television, highlights and social media monitoring Swift since she attended her first Chiefs game on Sept. 24, through Jan. 22 — one day after her divisional-round appearance in Buffalo — and calculated a financial amount for each occurrence based on “reach and impact,” according to the report.
Apex President Eric Smallwood told Front Office Sports that digital content and online news created the most value ahead of social media.
In October, when the Swift-Kelce romance became a national sensation as the couple was photographed in New York City for a date night, the Grammy winner generated $166 million.
After catching the Chiefs’ Week 3 victory, Swift has become a regular at Kelce’s games, attending 12 of 18, including all three of the Chiefs’ playoff games in their run to Super Bowl 2024.
The “Shake It Off” singer also helped the NFL produce its highest regular-season female viewership since it started collecting that data in 2000, and the top regular-season mark in the 18-34 demographic since 2019.Female viewership rose 9% from last season to this season, higher than male viewership’s six percent uptick, according to Front Office Sports’ report.
Additionally, Swift has helped sell merchandise.
Kelce gear had a 400% increase, and he became a top-five-selling jersey after Swift attended her first Chiefs game.
NFL Commissioner Roger Goodell said earlier this year that the romance is “great” for the NFL, and now there’s financial data to back that up.
“Listen, they’re happy,” Goodell said in November. “They seem to be enjoying their relationship. That’s great in and of itself. But it has connected more fans of Taylor’s and more fans of the NFL in some ways. To see that they have a connection, now they have a connection to our game and to Taylor.”
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