LOUIS (June 5, 2024) – MarketPlace Branding, a leading strategy, marketing, and creative firm serving human and pet nutrition brands, is excited to announce recent accolades from Hermes Creative Awards and Graphic Design USA (GDUSA).
MarketPlace received three Gold Winner Hermes Creative Awards and two Honorable Mentions:
o Gold Winner for ingredient supplier Virginia Dare’s website
o Gold Winner for consumer packaged goods (CPG) pasta brand Ronzoni®’s website o Gold Winner for CPG pet supplement brand Snubbies’ packaging
o Honorable Mention for Ronzoni branding
o Honorable Mention for Ronzoni packaging
The international creative competition, in its 18th year, is one of the largest and longest-standing of its kind. The competition evaluates the creative industry’s best publications, branding collateral, websites, videos, and marketing programs produced by individuals or organizations of any size.
“Virginia Dare’s brand has rapidly evolved over the past decade, and our website is often the first place potential customers encounter our brand,” said Philip Caputo, marketing and consumer insights manager for Virginia Dare. “It’s clean and sleek and easy to navigate with great information — it’s the perfect hub for people looking to learn more about our business. I’m proud, but not surprised, about this honor.”
Additionally, MarketPlace received a 2024 American Package Design Award from GDUSA for its package redesign for Ronzoni. Only 10% of entries across multiple categories were recognized for advancing a brand, telling its story, and amplifying the consumer experience.
“Our work with both CPG and business-to-business customers allows us to be engaged throughout the supply chain, from innovation and ingredients to packaging and multichannel marketing,” said Tracy Landau, cofounder and president of MarketPlace. “Our ‘business-to-everyone’ insight informs our strategies and approach to creative, and being recognized for our work in both sectors is a testament to our team’s ability to effectively serve as an extension of our customers’ businesses and as a true partner to the food, supplement, and pet industries.”
Further establishing its position as a prominent brand firm in the B2B space, MarketPlace recently welcomed two leading ingredient suppliers to its brand portfolio: Ajinomoto Health & Nutrition North America, Inc. and EverGrain by AB InBev. MarketPlace will support both companies with brand and marketing strategy, creative, and media activation, as well as play a pivotal role in each company’s trade show strategy. The Institute of Food Technologists (IFT) FIRST trade show will be the initial execution.
CPG brands and B2B companies in the human or pet nutrition space interested in business or brand strategy, creative services, research, or media activation support can get in touch at MarketPlaceBranding.com/Contact.
About MarketPlace
MarketPlace Branding is the strategy, marketing, and creative firm that energizes food, beverage, supplement, and pet brands — and the ingredients that make them all. Since 2002, we’ve been deeply engaged throughout the supply-chain network for human and pet nutrition categories, operating as a strategic marketing arm for B2B and CPG brands. A fusion of specialized strategy consulting and full-service creative agency, MarketPlace brings a strategy-rich perspective to all aspects of a brand’s ecosystem: from research and brand strategy to identity and asset creation to omnichannel campaign planning and activation. To learn more about MarketPlace, visit MarketPlaceBranding.com or connect on LinkedIn.
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