InvestBev Announces Strategic Investment in Non-Alcoholic Lifestyle Brand, Sèchey

Adult Beverage Private Equity Firm Doubles Down on the NA Category, Currently Growing 30 Percent Annually 

August 12, 2024 – Chicago, IL – InvestBev, the premier private equity firm in the adult beverage industry, is excited to announce a strategic investment in Sèchey, the leading category curator and innovative product line for the “dryish” lifestyle. This growth round investment signifies InvestBev’s continued dedication to supporting and expanding the adult beverage market, including the burgeoning non-alcoholic sector.

This partnership with InvestBev will enhance Sèchey’s market presence and innovation in the non-alcoholic beverage space. By leveraging InvestBev’s expertise, Sèchey will expand its product line, improve distribution channels, and elevate marketing efforts to reach a wider audience.

“We are thrilled to support Sèchey in their mission to redefine the non-alcoholic beverage industry. Emily’s commitment to quality and innovation aligns perfectly with our vision at InvestBev,” said Brian Rosen, Founder and General Partner at InvestBev. “We believe that with our industry expertise and strategic resources, Sèchey will continue to set new standards and achieve remarkable growth.”

Sèchey has seen rapid growth in recent years by curating leading no- and low-alcohol brands from its flagship location in Charleston, South Carolina. Sèchey garnered widespread acclaim for partnering with Target as they dedicated a section of the adult beverage aisle to the non-alcoholic category. With its own line of beverages and a curated assortment available exclusively at the retailer, Sèchey supports the growing demand for no- and low-alcohol beverages with high-quality alternatives for celebrating, socializing, and connecting.

“We are excited to partner with InvestBev, a firm with a deep understanding of the beverage industry and a track record of successful investments,” said Sèchey’s CEO, Founder, and Chief Curator, Emily Heintz. “This investment is a testament to the hard work of our team and the growth of the no alcohol category as more consumers gravitate towards healthier options. We look forward to leveraging InvestBev’s expertise to drive our next phase of growth.”

Notable Industry Stats:

• The global non-alcoholic beverage market was valued at over $1.2 trillion in 2023 and is projected to grow at a CAGR of 6-7% through 2030

• Online sales of non-alcoholic beverages have soared by 30% annually, pushing brands to adapt their distribution strategies to digital platforms

• Non-alcoholic beverage brands that are part of grocery chains have seen a 15% increase in shelf space over the past 3 years, indicating stronger retail presence and consumer demand

InvestBev’s investment in Sèchey marks a significant step in the firm’s strategy to diversify its portfolio and support innovative brands across the adult beverage spectrum. With $200 million in assets under management and $100 million in private credit, InvestBev continues to be a trusted partner for brands looking to scale and succeed in a competitive market.

About InvestBev

Founded by Brian Rosen in 2015, InvestBev Group, a division of Growth Beverage, has grown to become a top adult beverage private equity firm. Helmed by 3rd generation industry veteran Brian Rosen, InvestBev Group has raised nearly $200 million over the last four funds, as well as a $100 million credit platform, InvestBev Credit (formerly Algoma Capital). They specialize in short return windows while offering non-correlated investing as a cornerstone of their strategy. Website|LinkedIn

About Sèchey:

Sèchey is a leading non-alcoholic brand, category curator, and marketplace committed to providing consumers with premium, innovative products that promote a healthier lifestyle. With a focus on quality and taste, Sèchey offers a diverse range of alternative beverages that cater to the growing demand for non-alcoholic and functional options. Website|Instagram