The Ball family has always had a nose for business off the hardwood, and the middle child of the basketball crew is now turning his eyes toward the music industry.
LiAngelo Ball, 26, has signed a deal with Def Jam and the Universal Music Group, ESPN reported.
Ball’s label, Born2Ball Music Group, had gone viral for his Jan. 4 song release, “Tweaker,” which has nearly eight million views on YouTube.
The deal for Ball is worth up to $13 million, with a guarantee of $8 million.
Ball will retain full ownership and control of his music and record label, the report adds.
On YouTube alone, Ball’s video is worth up to $26,000 in revenue in the nine days that the video has existed.
The Ball brothers, LaMelo, Lonzo and LiAngelo, have had some previous experience in the music industry.
The No. 2 overall pick in the 2017 NBA Draft by the Lakers, Lonzo released the song “Z02” in 2019, a song that received some attention, although not the acclaim that his brother’s has in a short time.
Lonzo’s song has 412,000 views on YouTube after four years of being in production.
LiAngelo was not a highly graded recruit in high school like his brothers, both of whom were selected top three in their respective drafts.
The middle brother went undrafted in 2018 and was given chances by the Pistons, Hornets and Lakers but failed to make a regular season roster.
While playing basketball overseas in Lithuania, he went viral for his willingness to fire shots from beyond the arch, scoring 72 points in a game.
In his G-League debut, Ball scored 22 points and played sparingly in the Summer League.
The signing of this music deal could spell the end of his basketball career without a single NBA minute.
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