New Food and Beverage Product Launches, April 14 – 18

From beer-infused potato crisps to gut-friendly fruit sodas, the food and beverage market is sizzling with innovative flavors and functional benefits that reimagine everyday snacking.

SPRINKLES CHOCOLATE: S’Mores Cupcake Cups

Sprinkles Chocolate, the CPG extension of the famous cupcake bakery, announced the launch of S’Mores Cupcake Cups.

• Details: A milk chocolate shell filled with marshmallow frosting-flavored filling, topped with graham cracker cookie crumbles. This product transforms one of Sprinkles’ most in-demand limited-edition flavors into a portable treat that captures the nostalgic flavors of s’mores.
• Availability: Debuting exclusively at Kroger, Fred Meyer and King Sooper stores nationwide starting mid-April 2025.

JORDAN’S SKINNY MIXES: New Sugar-Free Concentrate Flavors

Jordan’s Skinny Mixes added two new flavors to its Lemonades + Teas Concentrates Collection.

• Details: The new sugar-free concentrates include Watermelon Lemonade (0g sugar, 10 calories per serving) and Peach Tea (0g sugar, 5 calories, 1g carbs per serving). Both products are keto-friendly, gluten-free, and kosher certified, with 12 servings per bottle.
• Availability: Available for purchase on SkinnyMixes.com.

NOCCO: Caffeinated Peachango

NOCCO announced the release of a caffeinated version of its popular Peachango BCAA beverage.

• Details: The new caffeinated Peachango contains 200mg of caffeine while maintaining the same peach and mango flavor profile as the original. It’s sugar-free, lightly carbonated, and contains BCAAs and vitamins (B12, biotin, niacin, and B6).
• Availability: Available now at select retailers nationwide and online at shop.nocco.com. The caffeinated version comes in NOCCO’s signature blue can, while the non-caffeinated version comes in a green can.

THAT’S IT: Organic Fruit Crunchables

That’s it. launched Organic Fruit Crunchables, a new toddler snack product.

• Details: Made with just 1-2 ingredients: 100% real whole fruit with no added sugars, juices, purees, concentrates, artificial colors, flavors, or dyes. Free from the top 12 allergens, making it an inclusive choice for families with children who have food sensitivities.
• Availability: Now available at Walmart stores nationwide in Apple + Strawberry and Apple + Cinnamon flavors. Also available at Sam’s Club, Amazon, and the That’s it. website.

EVOLUTION FRESH: Real Fruit Sodas

Evolution Fresh unveiled two new Real Fruit Soda flavors: Black Cherry Cola and Pineapple Dragon Fruit.

• Details: Made with USDA Organic Certified real squeezed fruit juice with no added sugar and 5 grams of prebiotic fiber to support gut health. Each can contains only 5 grams of sugar and no more than 45 calories. The products are Non-GMO Project Verified, gluten-free, vegan, and kosher.
• Availability: The current lineup of Evolution Fresh Real Fruit Sodas can be found at national retailers including Whole Foods Market, Publix, and Kroger. The new flavors will be available at national retail locations later in 2025.

PRINGLES: Miller Lite Collaboration

Pringles and Miller Lite announced the launch of limited-edition beer-infused snack flavors.

• Details: Two flavors combining beer and barbecue favorites: Pringles x Miller Lite Beer Can Chicken (savory roasted chicken with notes of garlic and onion plus authentic Miller Lite flavor) and Pringles x Miller Lite Grilled Beer Brat (smokey grilled brat flavor with notes of black pepper, caramelized onion and brown spice, featuring Miller Lite’s hoppy, malt beer aroma).
• Availability: Available at retailers nationwide starting in May 2025, while supplies last.