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Satisfying Snack Cravings: Consumers Prioritize Price, Taste, and Health

August 14, 2024
in Food
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Satisfying Snack Cravings: Consumers Prioritize Price, Taste, and Health
Group of hungry females eating homemade sandwiches with cheese and cherry tomatoes in the kitchen

The snack game is stronger than ever. According to 84.51°’s May Consumer Digest, 27% of consumers snack multiple times a day, up from 15% in 2023. 

Snack cravings most often hit in the late afternoon (84%) and evening hours (84%), with some of the most common snack choices being cheeses (70%), fruits (68%), potato chips (67%), and crackers (63%). Of course, taste is the most important factor in snack selection (75%), followed by craving fulfillment (55%) and convenience (46%). 

Seeking snack sales and value

Consumers most commonly consider price (32%), product quality (15%), and flavor (13%) to determine whether they’re getting a good value when snack shopping. Not surprisingly, impulse buys are driven primarily by discounts, with 73% saying they impulsively bought a snack because it was on sale. New or unusual snacks (44%) and appealing flavors (44%) also motivate shoppers to purchase on sight. 

Nearly 60% of shoppers have tried out a new snack because it was on sale, while 48% were motivated to try a new snack because they had a coupon for it. Cost savings is also the top influencer of changes in shopping behavior — compared to last year, 44% of consumers are using coupons for snacks more often and 38% are buying more private label / store brand products. 

More than 30% noted that they’re buying more healthy / better-for-you snacks than they did last year.

Defining a healthy snack

Overall, shoppers want to see a better variety of snacks that are healthy and affordable without sacrificing on taste. 

Narrowing in on the ingredients, many consumers prefer to avoid or reduce:

  • High fructose corn syrup (49%)
  • Artificial sweeteners (40%)
  • Hydrogenated oils / trans fat (34%)
  • Sugar (34%)
  • MSG (32%)
  • Artificial colors and flavors (32%)
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