While you can often find discounts on Echo speakers, Fire tablets, Kindles and other Amazon devices throughout the year, Amazon Prime Day is the best time to buy them, period. Prime Day is basically Black Friday for all Amazon-made gear, provided you’re a Prime member who can actually participate in the members-only shopping event. In recent years, Prime Day discounts on these gadgets have even been better than those we’ve seen during the holiday shopping season. For Amazon Prime Day 2025, you’ll find most of Amazon’s devices on sale for record-low prices (or close to them). These are the best Prime Day deals you can get on Kindles, Fire TVs, Echos and more.
Prime Day Echo deals
Echo Pop speaker for $22 (45 percent off): One of the newer Echo devices available, the Pop it sports a 1.95-inch front-facing speaker and a physical mic mute switch for extra privacy. The Pop also has built-in eero compatibility, so it can extend the area of your home Wi-Fi network if you already have an eero router system.
Echo Dot speaker for $32 (36 percent off): Amazon’s smallest smart speaker is one of the best smart speakers you can get right now thanks to its compact design, physical button controls that compliment voice commands and its solid sound quality for its size.
Echo Buds for $45 (68 percent off): Amazon’s main earbud offering, the Echo Buds are one of our top picks for the best budget wireless earbuds you can get right now. Their design allows some outside sound in, which some will prefer over total noise cancellation, and they have a comfortable design with a pocket-friendly case, automatic wear detection, multi-device connectivity and, of course, built-in Alexa voice controls.
Echo Show 5 for $60 (33 percent off): This model is one of our favorite smart displays thanks to its compact design, ambient light sensor and sunrise alarm feature, all of which make it an excellent smart alarm clock. Amazon improved the speaker quality on this latest model, which gives sound deeper bass and clearer vocals.
Echo Show 8 for $110 (27 percent off): This is our current top pick for the best smart display with Amazon’s Alexa thanks in part to its 8-inch touchscreen, 13MP camera that supports auto-framing for better video chats and its built-in Zigbee smart home hub. The 2023 model supports Visual ID, which will show personalized information on the device’s display depending on who’s using it, and video streaming from Netflix, Hulu, Prime Video and other services.
Prime Day Kindle deals
Kindle Kids for $95 ($35 off): This is the same device as the base Kindle, but it becomes more kid-friendly thanks to the included cover, two-year warranty and the included year of Amazon Kids+, which gives children ages 3-12 access to hundreds of appropriate ebooks and audiobooks. Just be sure to take note when you activate that subscription because it will renew after one year at the standard $6/month rate.
Kindle Paperwhite for $125 ($35 off): The latest version of the Paperwhite has a seven-inch display, thinner bezels, an adjustable warm light, speedier page turns and a battery that can last up to 12 weeks on a single charge. This model is also IPX8 waterproof and has built-in Audible integration.
Kindle Colorsoft for $180 ($100 off): Amazon’s only color e-reader has a seven-inch, high-contrast display, an auto-adjusting front light, a color highlighting feature and an eight-week battery life.
Kindle Scribe for $260 ($140 off): The Scribe is one of the best E-Ink tablets you can buy at the moment, and certainly the top pick if you want a writable table that also excels as an ereader. It provides a great reading and writing experience, thanks in part to its ability to access the entire Kindle ebook library, and it has handy Google Drive, Microsoft OneDrive and Dropbox integration.
Prime Day Fire TV deals
Fire TV Stick 4K for $25 (50 percent off): This is the cheapest Fire TV Stick you can get to stream 4K content, plus it has support for Wi-Fi 6 and Dolby Vision and Atmos. With its live picture-in-picture feature, you can view security camera feeds right on your TV while you’re watching your favorite show or movie.
Fire TV Stick 4K Max for $35 (42 percent off): In addition to 4K HDR streaming with Dolby Vision and Atmos support, the 4K Max dongle includes Wi-Fi 6E connectivity, 16GB of built-in storage and live picture-in-picture capabilities. It also supports the Fire TV “ambient experience,” which lets you display photos and images on your TV screen when you’re not actively watching something.
Fire TV Cube streaming box for $90 (36 percent off): This model will provide the best performance of any Fire TV streaming device, and it supports 4K HDR content, Dolby Vision and Atmos and an enhanced version of the Alexa Voice Remote. Along with live picture-in-picture view and the Fire TV ambient experience, you can also hardware other devices to the Fire TV Cube including a cable box or a game console.
Prime Day Fire tablet deals
Fire HD 8 tablet for $55 (45 percent off): This is Amazon’s most bare-bones tablet, featuring an eight-inch HD touchscreen, hexa-core processor and 13 hours of battery life. The improvements in the screen quality alone from the old-school Fire 7 tablet make it a better buy for most people, and this slab would make a good couch device for general web browsing, email checking, online shopping and more.
Fire Max 11 tablet for $140 (39 percent off): Amazon’s most powerful tablet, the Fire Max 11 sports an 11-inch 2,000 x 1,200 touchscreen, an octa-core processor, up to 128GB of storage and 14 hours of battery life. It also works with a number of optional accessories, including a stylus and keyboard case.
Fire HD 10 Kids tablet for $105 (45 percent off): This slab is designed for kids aged three to seven, with full parental controls plus one year of Amazon Kids+ for free with the tablet purchase. This model has a 10-inch FHD touchscreen, an octa-core processor and 13 hours of battery life, plus it comes with a two-year warranty and a protective case.
Fire HD 10 Kids Pro tablet for $105 (45 percent off): This model is designed for kids aged six to 12 and comes with a slimmer protective case, a two-year warranty and one year of access to Amazon Kids+. Otherwise, you get a very similar experience here that you would with the non-Pro version, including parental controls, a 10-inch touchscreen, solid performance and a 13-hour battery life.
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