The Cabo Real Surf Club in Los Cabos, Mexico, is a private club community that provides many of the amenities that ultra-wealthy Americans now expect in their real estate offerings. For these clients, a championship golf course, wellness and recovery spa, and private beach are just table stakes.
But this isn’t your grandfather’s country club community. The Cabo Real club is being designed for a new generation of wealthy buyers who expect additional features. The club, which features North America’s first Endless Surf wave basin, is aimed at the millennial jet set and their families, who are more focused on wellness and adventure than sitting idly by the pool, cocktail in hand.
“So many of these locations really did revolve around drinking. Golf and [drinking] go well hand in hand together. Surfing doesn’t,” says Michael Schwab, a partner at Meriwether Companies, the U.S. private real estate investment firm that is developing the property. “People today are not focused as much on drinking, and want to get out in the world and be active and wake up the next morning and feel good and be able to do it again.”
Meriwether Companies is partnering with the Los Cabos-based Sanchez Navarro family to develop the community, which is situated between Cabo San Lucas and San Jose del Cabo, and is being marketed to American buyers. Expected to open in 2026, Schwab and Meriwether Companies are positioning the Cabo Real Surf Club as a more vibrant and youthful competitor for those who find traditional resort communities to be dull or stuffy.
Wellness amenities have been a keystone of luxury developments for years—the wealthy are infatuated with health and longevity hacks, after all. Cold plunges, pickleball courts, and even rock climbing walls have become “must haves” in newer developments aimed at wealthy Americans.
“We want to offer the tools for people to feel healthy, to live better, and to get better at what they love doing,” says Graham Culp, partner at Meriwether Companies. “For us, wellness extends beyond a great traditional spa.”
Endless waves
The Cabo Real Surf Club takes that obsession to new heights, says Schwab. The planned golf course includes a clubhouse with fitness and training facilities, and there will also be a network of mountain biking and hiking trails, in addition to the tennis and pickleball courts. Members also have access to sport fishing and diving nearby.
“Our goal is to provide something a bit different and kind of embrace the adventure and spirit of Baja,” says Schwab. “Some of these resorts are focused on kind of the same stuff, but we’re just trying to push the boundaries to get people out doing things that they’ve never done before, have experiences they probably never thought they would have, and enjoy life to the fullest.”
But the main draw—and differentiator—is the Endless Surf basin, which allows beginners and pros alike to surf hundreds of customizable waves per hour. The relatively new technology creates artificial waves in the four-acre basin, no ocean water needed; few cities throughout the world offer it, though the industry is growing rapidly.
Surf novices need not be worried, Schwab and Culp say. The community is being built to for anyone who wants to give surfing a go: Infrared saunas, trainers specializing in flexibility, and more will be available to help prepare “people in their 40s and 50s pop up on a surfboard” physically and mentally, says Schwab. And the machine-made waves can be calibrated for beginners.
“There is no substitute for surfing in the ocean, but there actually is no better place to surf or learn how to surf than one of these wave basins,” says Schwab, who is an investor in the Kelly Slater Wave Co., another wave technology technology.
To access the club, members will need to own real estate. There are a variety of offerings in that regard, including custom lots and villas and three-, four-, and five-bedroom homes. Prices for homesites start at $1.3 million, while built products start at $2.5 million.
Credit: Source link
